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Ashkan Arkani
Email: arkani.ashkan@gmail.com
website: arashk.me
Persian weblog: blog.arashk.me
EDUCATION
Dalian Medical University, China
- Bachelor in Dental and Surgery (BDS)
Tabriz University, Iran
- Master (MSc/MA) 2017 – 2021 Electronic Engineering
- Bachelor (BSc/BA) 2011 – 2015 Electronic Engineering
May 2021 – Present
I am a qualified SEO expert with over 8 years of extensive experience in SEO and Digital Marketing. Experienced SEO expert with a focus on optimizing client websites for better search engine results. Skilled in link building, competitive analysis, and research to stay updated with the latest SEO techniques. Committed to driving organic traffic and achieving outstanding outcomes for clients.
I have extensive experience in SEO, including keyword research, strategy creation, and on-page optimization for clients in various industries. Additionally, I excel in generating traffic, backlinks, and rankings, and enhancing company branding. My skills include technical reviews, content writing for blogs, creating linkbait pieces, and assisting the link-building team with strategies. I am proficient in handling technical aspects like .htaccess creation, redirects, robots.txt, XML sitemap files, and advanced data analytics and performance tracking.
My expertise encompasses:
• Link building
• Keyword analysis, including competition analysis
• Social bookmarking and social media marketing
• Social network marketing
• Brand building on Facebook, LinkedIn, Instagram, and Twitter
• Content calendar strategy for effective engagement
• Blog development, content strategy, and article submission
• Outreach
• Web 2.0
I am passionate about leveraging these skills to drive results and achieve success in the field of SEO.
Digital marketing and SEO manager
February 2020 – April 2021
Design, Develop and execute Marketing strategies.
Plan, lead, coordinate, and communicate marketing projects from start to finish.
Identify the company’s target audience.
Work with the sales teams to develop pricing strategies with an eye on customer satisfaction while optimizing profitability and market share.
Work with the advertising team to develop and manage promotions and advertising campaigns. Build brand awareness and positioning.
Organize company events.
Oversee social media marketing strategies and content marketing.
Promoting the company’s existing brands and introducing new products to the market.
Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.
Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company’s marketing goals.
Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.
Assuring proper implementation of different digital marketing tools, Strategies, and techniques such as Tag Manager, Webmaster (Search Console), AdWords, Trend, G-Alert, Kwfinder, and Hotjar also monitor all KPI’s such as SEO, SEM, PPC, CPM, ROI, ROE, CPS,.. and gamification, Growth Hacking, Social Network/Media Marketing, Content Marketing, Mobile Marketing, Email Marketing, Video and Banner Marketing, & etc).
Analyze the business performance by tracking the website traffic and other media efficiency using tools like Google Analytics, Google Data Studio, and PowerBI (self-service business intelligence).
Digital Marketing and SEO Expert
March 2019 – February 2020
Develop and execute Digital Marketing strategies
Collaborate with advertising agencies
Ensuring effective implementation of diverse digital marketing methods, strategies, and platforms, including SEO, SEM, Influencer Marketing, Affiliate Marketing, Remarketing, ROI, and Conversion Rate Optimization.
Utilizing sentiment analysis and sentiment-driven marketing for better targeting and customer satisfaction.
Continuously analyzing and optimizing keyword performance to adapt to ever-changing market dynamics and consumer behavior.
Employing predictive analytics and machine learning to make data-driven decisions and enhance marketing campaigns’ outcomes.
Evaluating business performance through comprehensive data analysis, leveraging tools such as Adobe Analytics, Mixpanel, Crazy Egg, and SEMrush to derive actionable insights and optimize website traffic, customer engagement, and overall media efficiency.
Analyze service provider companies to outsource some tasks like designing Artwork and making multimedia files.
Run different digital campaigns for new launches.
Achievements: 40% increase the company sales in 2020 in comparison to 2019.
Manage to design the artworks, Catalogs, and brochures for products.
Identify new sales and marketing opportunities
Review pricing and service quality.
Train sales teams and update them about pricing and sales strategy.
Responsible for meeting budgetary and sales targets through motivating and developing staff, consistently achieving and surpassing Key Performance Indicators.
Professional Skills, Knowledge, and Experience:
- Marketing, Web Design/Development, or related discipline
- Experience with Web Site Development (CMS, Landing pages, Templates, Styles, Basic HTML & CSS)
- Experience in managing and designing PPC campaigns
- Experience with Email Marketing programs
- Experience with SEO, SEM
- Experience with Online Analytics (Google Analytics, G-Trends, GSC, Some Website Analyzer, Keyword Tools)
- Experience with Social Networks (Telegram, Instagram, Blog, Twitter, LinkedIn, Google+, Facebook, YouTube)
- Familiarity with Microsoft Office (Word, PowerPoint, Excel)
- Familiarity with Adobe Creative Suite (Photoshop, Dreamweaver)
- Sensitivity to User Experience and Design
- Develop and optimize online marketing initiatives to drive customer acquisition
- Improving the usability, design, content, and conversion of the company website
- Implement, analyze, and optimize organic and paid search engine marketing activities
- Implement and execute email campaigns to nurture leads and customers
- Analyze and provide weekly & monthly digital marketing efficiency and lead status reports
- Develop and manage content-based Social Networks and Blog Sites
- High-level computer skills
TECHNOLOGY SKILLS
G-Analytics, G-Ads, G-Trend, G-Search console
CERTIFICATE
Team Working .2012 .IRAN
MCSE (Microsoft Certified System Engineer).2018
CCNA (Cisco Certified Networking Associate).2018
Inbound Marketing . 2017 .HubSpot
Data science . 2021 .Tosee . IRAN
Short link: bit.ly
Contact: arkani.ashkan@gmail.com
Contact me
Please feel free to contact me if you need any further information.
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