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Pillar pages or columnar content are some of the newest methods used to write fundamental content for a website. What is fundamental content?
It is the essential content that defines the foundation of your business.
This type of writing generally consists of a comprehensive piece of content and several other pieces of content that are interconnected and linked in a chain, which helps Google’s artificial intelligence to better understand your website.
Of course, as I mentioned, the topics of the articles should also be related to the subjects in which the site operates.
What is Pillar Page content?
Pillar Page content is a foundational and important page that consists of a collection of website article titles built around that page.
A Pillar Page covers all aspects of a topic in one unified page, while the other content clusters are a place for more detailed and in-depth explanations that link back to the main Pillar.
As previously mentioned, a Pillar Page generally covers a comprehensive topic, and the cluster content should also be related to that topic with a different keyword.
For example, you could have a page about content marketing (a broad and comprehensive Pillar) and a few other articles about:
- How to produce content for a blog
- Copywriting principles for content production
- Increasing Instagram followers through content creation.
What is a Pillar Page Content?
A Pillar Page Content, also known as a “Pillar Page,” is a fundamental and important page that is built around a collection of website article titles.
A Pillar Page covers all aspects of a topic on a single page, with other cluster posts linking back to the main pillar for more detailed and in-depth explanations.
As mentioned, a Pillar Page generally covers a comprehensive topic, and cluster content should also be related to that topic with a different keyword.
For example, you can have a page about content marketing (a broad and comprehensive pillar) and several other articles on:
- How to generate content for a blog.
- Principles of copyrighting in content creation.
- Increasing Instagram followers through content production.
And these related articles will be published as separate blog posts that form the cluster for the pillar (content marketing).
However, it is important to note that cluster titles should be brief and passing references to the Pillar Page content.
Pillar Pages are longer than regular blog posts (because they cover all aspects of a topic you want to rank for in Google), but they are not deep.
Essentially, a Pillar Page is a large piece of content that you need to break down into many smaller pieces.
Cluster content is exactly for this purpose. You want to create a page that provides more comprehensive answers to questions related to a specific topic, which would fit better as article content.
How to write pillar page content?
Create your content strategy for the pillar page. To start this process, you need to create an SEO-based content strategy for your columnar content.
- Find your keywords.
- Do keyword research.
- Create a content calendar.
- Try to write content for all pillars each week.
- Create powerful internal linking between pillars and clusters.
- Connect different pillars with bridge content.
How to Create a Pillar Page The first step in creating a Pillar Page is to think about the important keywords of your website.
Start by thinking about the topics you want to rank for on Google, and then use brainstorming and keyword research methods to create article topics for a blog based on those specific keywords related to the topic.
Think about your audience persona Consider your audience persona to give you ideas for the content of the Pillar Page.
Choose a topic that is broad enough to create related blog posts as cluster content, but not so broad that you cannot cover the entire topic on one page.
For example, “social media” is a very broad topic, but “Instagram marketing” is much narrower.
Pillar pages should be comprehensive
Pillar pages should answer every question or query about a topic from a search engine in a way that when a user enters your pillar page from a Google search, they receive answers to all their questions.
Strengthen your pillar page
Connect cluster content with appropriate anchor texts and internal linking principles, and remember that the pillar must be linked to the cluster.
Since a cluster generates traffic to your pillar page through a content strategy, it increases the authority of your pillar page.
Ultimately, content writing principles for a website can be both complex and simple.
Just pay attention. If you follow the principles mentioned here well, you can already count on the success of your blog.
